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Lessons Learned from the Uber Rebranding Flop
To stay relevant in our rapidly-advancing world, brands need to keep two steps ahead of the competition. But, change for the sake of change can lead to trouble. Uber learned this the hard way at the...
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What Corporate Line-Extenders Can Learn from Evernote
We recently ran across a write up of Evernote’s “5% problem”. This tale of an entrepreneurial venture is a nice analog for existing brands from established companies. Evernote is a prime example of a...
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Mondelez CEO Talks about Innovating Fast and at Scale
One of the main pillars of our innovation philosophy is to move quickly from insight to action. It’s always better to get something out there and then iterate rather than take too much time to go to...
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Putting Out PR Fires in the Age of Transparency
We’ve officially entered the “age of transparency.” In response to consumer demand, more and more companies are jumping on the “honest” bandwagon, pulling back the curtain on everything from their...
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4 Things Boaty McBoatface Can Teach Us about Relevant Consumer Feedback and...
There is no doubt that crowdsourcing can be a great way to garner PR and hype around a brand. According to eYeka, 84% of top brands used this tactic between 2004-2014, including CPG and Food & Bev...
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6 Innovation Tips from The Google Ventures Team
When we heard that Jake Knapp, John Zeratsky and Braden Kowitz (the guys from Google Ventures) wrote a book on innovation, we knew we had to get our hands on it immediately. And, it didn’t disappoint....
View ArticleNike, Liberty, Wayfair & KnowledgeHound on Innovating Like a Startup
Our team had a blast at The Front End of Innovation Conference last week! Ann Thompson led an insightful panel discussion on how bigcos can keep the pace and creativity of startups. Five amazing...
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5 Corporates Borrowing from The Startup Playbook
Startup companies have flooded the market with work processes that happen faster, better utilize technology and place ideas in consumers’ hands more frequently during the innovation cycle. The line...
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4 Ways to Build a More Transparent Food Brand
We’ve already written about how companies can fix major PR snafus by being more transparent. In the food & beverage and CPG world, consumers are demanding more simple and honest packaging and...
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12 Forces Reshaping Our Lives In the Next 15-30 Years
In The Inevitable: 12 Technological Forces that will Shape our Future, Kevin Kelly paints a futuristic picture of 12 macro certainties coming together to completely reshape how we live, work and play...
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