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Netflix Prioritizes Innovation
We often use Netflix as a great example of a company that was founded because they challenged an industry business model. They re-invented how we “rent” movies. No sooner than they did, they had to...
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Analogs: The Secret Sauce Behind Great Ideas
There is a secret sauce behind most great ideas. It’s what enables that seemingly elusive spark, creative imagination or strategic mind that seems to find the next big idea and successfully...
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Strategic Client Leadership Training: Moving from Functional Expert to...
Join us on Wednesday, December 11, 2013 from 8:00 AM to 12:00 PM (EST) for a Training Workshop on Strategic Client Leadership Training: Moving from Functional Expert to Strategic Partner. CLICK HERE...
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Connect or Die
Connect or Die: it’s a simple concept. We can expand our network and learn to truly partner, and thrive. Or, we can continue keep our companies isolated for the most part, and die. Increasingly, it’s...
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Meet Our New Associate Marketing Director: Melinda Hershey
Please join us in welcoming Melinda Hershey to The Garage Group team! Melinda will be part of our marketing department and brings her expertise as a digital content manager and marketer, project...
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5 Signs You Need a New Brand Architecture
At the heart of it, Brand Architecture is a strategic, clearly documented organization of the brand’s current and future portfolio of offerings with the intent of driving clear, simple choices for the...
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4 Tips For MVP Learning without Damaging Brand Reputation
When it comes to developing new products or propositions, nothing produces more truthful consumer feedback than creating a minimum viable product (MVP). MVP creation allows a company to rapidly...
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6 Tips for a Successful Idea Pitch
You might not have any grand visions of showing up on Shark Tank, but the truth is, we’re all salespeople. Whether you’re actually in the field selling SKUs to Walmart, trying to get a project funded...
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4 Reasons to Use Prediction Markets in Product Concept Screening
When it comes to product concept screening, most traditional research methods are pretty cut-and-dry: Get some standard metrics (purchase intent, purchase frequency, etc) from individual consumers in...
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Meet Our New Research Consultant: Keith Romer
Please join us in welcoming Keith Romer to The Garage Group team! Keith brings both qual and quant research experience across CPG, Healthcare, Agriculture, Restaurant, and B2B verticals. We’re...
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What Corporate Line-Extenders Can Learn from Evernote
We recently ran across a write up of Evernote’s “5% problem”. This tale of an entrepreneurial venture is a nice analog for existing brands from established companies. Evernote is a prime example of a...
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Lessons Learned from the Uber Rebranding Flop
To stay relevant in our rapidly-advancing world, brands need to keep two steps ahead of the competition. But, change for the sake of change can lead to trouble. Uber learned this the hard way at the...
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6 Tips for a Successful Idea Pitch
You might not have any grand visions of showing up on Shark Tank, but the truth is, we’re all salespeople. Whether you’re actually in the field selling SKUs to Walmart, trying to get a project funded...
View ArticleClik here to view.
4 Reasons to Use Prediction Markets in Product Concept Screening
When it comes to product concept screening, most traditional research methods are pretty cut-and-dry: Get some standard metrics (purchase intent, purchase frequency, etc) from individual consumers in...
View ArticleClik here to view.
Meet Our New Research Consultant: Keith Romer
Please join us in welcoming Keith Romer to The Garage Group team! Keith brings both qual and quant research experience across CPG, Healthcare, Agriculture, Restaurant, and B2B verticals. We’re...
View ArticleClik here to view.
What Corporate Line-Extenders Can Learn from Evernote
We recently ran across a write up of Evernote’s “5% problem”. This tale of an entrepreneurial venture is a nice analog for existing brands from established companies. Evernote is a prime example of a...
View ArticleClik here to view.
Mondelez CEO Talks about Innovating Fast and at Scale
One of the main pillars of our innovation philosophy is to move quickly from insight to action. It’s always better to get something out there and then iterate rather than take too much time to go to...
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Meet Our New Associate Marketing Director: Melinda Hershey
Please join us in welcoming Melinda Hershey to The Garage Group team! Melinda will be part of our marketing department and brings her expertise as a digital content manager and marketer, project...
View ArticleClik here to view.
5 Signs You Need a New Brand Architecture
At the heart of it, Brand Architecture is a strategic, clearly documented organization of the brand’s current and future portfolio of offerings with the intent of driving clear, simple choices for the...
View ArticleClik here to view.
4 Tips For MVP Learning without Damaging Brand Reputation
When it comes to developing new products or propositions, nothing produces more truthful consumer feedback than creating a minimum viable product (MVP). MVP creation allows a company to rapidly...
View Article